If you have been in business for a quite a long time, then you already know that balancing between social media management and getting time for business can be somehow hard. People want instant replies to their questions failure to which they switch to your competitors. Such followers also want an Instagram user who engages them and displays his or her human part. It is not that easy to click a balance but the two of them are equally important. Striking a balance needs a well-thought strategy which is automation. The following are some of the prerequisites of a good automation strategy
Define your goals
What do you want to achieve at the end of your automation campaign? There are some who are looking to increase their number of followers while others want to take engagement to the next level. There are different tools that come with varying features to cater to such needs. The only way to know if you are moving in the right direction is when you have analyzing tools. You should set some goals which you evaluate on a regular basis. You will thus know if you are on the right track and the areas that require more focus.
Come up with a strategy
Automation does not mean that the bot will take care of everything. You still have a role to play such as crafting content and scheduling it to go live during the most opportune time. There are some issues that might be raised by your followers that require specialized attention. Ensure that you tend to such in time and also follow up to know whether they got the answers they were looking for. Make your schedule flexible to accommodate some of the things that may arise during your day-to-day activities.
Invest in quality
An automation tool is just a helper but you do the hard task of coming up with content that adds value to followers. Just ask yourself the type of content that you would like to see on other people’s accounts and replicate. Good content attracts high engagement and there might also be mentions there in between. The service that you invest in should also offer quality services if you want your account to grow. Instagress has in the past been a dominant company but unfortunately, they shut down. Good news is that there are Instagress alternatives such as these https://jonathonspire.com/instagress-alternatives/ that offer services way better than the defunct company.